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  • Sara

It's Crunch Time



Over the last 3 months we have been working on a rebrand for Well&Truly and this month it went live.


We hope you love it as much as we do!


We wanted to move away from our original health-focused positioning and create a new look to celebrate taste and satisfaction, returning to the fundamentals of what we all look for in a snack.


As the mainstream and healthy snack sectors begin to converge, we wanted the new branding to take advantage of the opportunity for Well&Truly to be the better-for-you option within mainstream snacking. The new branding reflects that repositioning by expressing the powerful flavours and textures found in every mouthful.


Our new visual identity, focuses on our high quality ingredients and the intensity of flavour in our snacks. The black background on pack is brought to life with bright colours and a positive language that focuses on enjoyment.



Snack satisfaction well and truly sorted :)



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