Well&Truly and Ocado Join Forces for Breast Cancer Awareness Month

British snack brand Well&Truly has partnered with Ocado to mark Breast Cancer Awareness Month this October, combining standout value for shoppers with meaningful fundraising.

From 1st–31st October 2025, Well&Truly’s bestselling Spicey & Nicey 100g will be available at Half Price (RRP £2.10 → £1.05) on Ocado. For every pack sold, Well&Truly will donate 10% of promotional revenue to Prevent Breast Cancer, the UK’s only charity dedicated solely to the prediction and prevention of breast cancer.

Maria & Sara, co-founders of Well&Truly, said:

“This is snacking at its best - Half Price for Ocado shoppers and a boost for a brilliant UK charity tackling breast cancer head-on. Raising awareness and funds while enjoying our crisps is a win-win.”

The activation also aligns with the Buy Women Built Breast Cancer Awareness campaign, adding further visibility and impact through a trusted platform championing women-led businesses.